If you ask someone where to buy something online these days, their first response might be “Amazon.” But is it really the best market? With the way that e-commerce is growing, it may be time to fall away from shopping on mega-platforms. Distributed e-commerce platforms have become popular during the last five years and it’s no wonder why. Here’s what you should know about them and their benefits.
What is Distributed E-Commerce?
In the past five years, “distributed e-commerce” has become a big term in the e-commerce world. The most popular examples of distributed e-commerce include “buy now” and “shop this look” links. They make it possible for a customer to stay on whatever article, blog, or social media site they’re already browsing and to buy the desired product without leaving. With only a few lines of code, businesses are able to connect with consumers and take advantage of fully distributed commerce. There’s no need to visit a mega-platform in order to get shopping done.
What are the Benefits of Distributed E-Commerce?
1. Connects with customers seamlessly
Distributed e-commerce allows publishers and bloggers to connect with customers seamlessly through embedded e-commerce widgets. By linking these e-commerce widgets to their website, merchants are able to connect with consumers who are interested in their products and services.
E-commerce video production has also emerged as a way to create scroll stopping video ads for e-commerce brands. If you’re looking for the best way to kickstart your brand, consider promoting your company with a video.
2. Allows bloggers and publishers to monetize their content
Small businesses are always looking for ways to connect with customers, and now they have one. Bloggers and publishers everywhere can collaborate with small businesses to create a targeted shopping experience. This is beneficial for everyone involved.
• Small businesses gain access to consumers
• Bloggers and publishers can receive a fee for their promotion
• Consumers are connected to the right products and services for their interests
Additionally, because these bloggers and publishers have formed a relationship with these consumers, they have already built the foundation for a comfortable experience. Consumers know them, and they feel confident that they can trust those opinions.
3. Promotes better and fairer business than mega-platforms
Overall, small and independent online shops powered by Shopify or Ecwid promote fairer and better business. One of the major mega-platforms in the e-commerce game is Amazon, which has doubled its profits during the COVID-19 pandemic alone. While mega-platforms put money in the pockets of just a few individuals, the distributed e-commerce system gives money back to small businesses. You may help a blogger make ends meet, or you may support someone’s passion project. Your purchase ultimately helps local businesses and promotes a better world.
Final thoughts
You may be familiar with the small and independent businesses that are present in your local community, but they are now present online as well. Distributed e-commerce allows businesses to connect with consumers without relying on a large corporation like Amazon. With just a few lines of code, customers can click and buy products that correlate with their interests. It’s truly is as simple as that!