A recurring theme in economics is the division of economic output into two major categories: products and services. The distinction goes back to Adam Smith, who described it in The Wealth of Nations (1776). Since then, economists have distinguished between products and services in terms of the characteristics of the various components of demand and…

Introduction As a marketing student, this is all very new to me, so be kind, dear readers. I’m going to give you an overview of what I have learned about marketing so far, and I hope it can help you with your side project, your day job as a marketing manager, or to kick off…