Pretty much everyone we know has Facebook. The popular app enables us to keep our family ties alive and find out what everyone else is up to. But did you know that Facebook could be your brand’s biggest lead generator? With its huge audience and robust advertising infrastructure, Facebook offers many digital marketing benefits for businesses.

1. A Vast Audience

According to Meta’s 2021 financial report, Facebook boasts an average of 1.93 billion daily active users. This allows businesses to access more people than any other social media platform. Aside from being vast, Facebook’s audience demographics are diverse and varied. People from all ages and walks of life use Facebook so you can be sure to find your perfect customer.

Facebook is one of the most downloaded apps in the world. According to Statista, an impressive 81.8 percent of Facebook users only use the platform on their mobile phones. A high smartphone penetration rate indicates a user base that is more likely to transact online for goods and services—good news for businesses that are looking to promote and sell their products online.

2. Superior Targeting

Facebook advertising’s micro-targeting capabilities are one of the best on the web. With profile information and browsing habits being recorded across Facebook and other collaborating platforms, you can seek out the most suitable potential customers. This goes beyond age, location, job industry, and marital status to interests, life events, and recent purchases.

Another way that Facebook allows you to reach the right users is through retargeting. You can display your ads users who have previously made contact with you, such as someone who visited your website or downloaded your mobile app. This is a great way to reconnect with missed opportunities, remind people of their interest, and push them closer to making a purchase.

3. Non-Intrusive Ads

Unlike ads on Google Search, Facebook ads appear in the timeline without users having to perform any specific actions like initiating a search. You can also choose where your ads appear so that you can make an impact whether your user is viewing stories or just scrolling their feed. This seamless integration maximizes your chance to be seen.

The fact that Facebook ads look very similar to ordinary posts is one of its best advantages. Because your audience remains open to and interested in the information on their feed, they will be more accepting of the message conveyed by your ad. This builds awareness of your brand without being too aggressive and encourages users to consider finding out more.

4. Supports Organic Strategy

If you have already been working on your Facebook business profile, advertising can help you to ramp up your reach. Boosting a post and targeting it to a specific audience can help you to get leads much quicker than waiting and hoping to be discovered. You can gain more page likes, direct viewers to your website, or get users to send you a message.

In this age where company culture and brand image have become increasingly important, Facebook is a great place to showcase your brand’s stand-out characteristics. By advertising, you gain a larger audience base who will become your organic audience. In turn, these people will share or forward your posts, expanding your organic reach further with time.

5. Amazing Analytics

Advertising is nothing without analytics. Luckily, Facebook’s advertising insights are some of the best in the industry. Remember that not all ads are about sales—marketing campaigns can be about brand awareness too. Facebook allows you to track more than just click-through rates. It also provides data about how your audience responded to your content.

In addition to click-through rates, the business dashboard provides a multitude of helpful metrics regarding the performance of your posts including impressions, engagement, weekly reach, and page likes. In addition, it highlights the best-performing posts. This enables you to adjust your ads based on your audience response to maximize campaign impact.

Facebook Advertising: Where to Start

It is fairly straightforward to start advertising on Facebook. You create a Facebook business page (if you do not already have one), enter your billing information, visit the Ads Manager dashboard, and create a new campaign. Once you do so, there are numerous campaign objectives, traffic options, and audience targeting definitions for you to choose from.

For first-time Facebook advertisers, the choice can be overwhelming. A digital marketing agency such as King Kong can help you wield the powerful tool that is Facebook. After all, it takes in-depth marketing expertise to know how to target the right audience, write copy that captures their attention, and generate more leads and conversions for less cost.

Facebook is an essential marketing tool for brands who want to advertise online. More than just an entertaining app, Facebook has built an entire enterprise around its advertising capabilities. With its wide audience, accurate targeting, seamless advertising, and incredible analytics, Facebook is a dream platform for the professional digital marketer.