Video is now a leading way that people market their businesses. It is a great way to connect with your audience and create a more personal connection with them. But how do you stay ahead of the curve to ensure you’re using video in the most effective way? Here are 10 ways that you can use video in your marketing strategy, covering everything from using video on social media to creating powerful brand stories. So, whether you are just starting out with video or you are looking for new ideas, read on for some helpful tips!
Online videos now make up more than 80% of all consumer traffic, meaning it is an incredibly powerful tool for selling a brand and a brand’s products. In fact, if you’re not using video in your marketing strategy, you’re probably missing out. You don’t have to be a technical whizz to produce videos these days either. There are plenty of apps and software programs that make it easy to put together videos. Many marketers also work with local experts to produce batches of video on a monthly basis too – just look up something like video production companies in St. Louis to find a good fit for your company. But how should you be using video to maximize the time and effort it takes to produce videos for your company?
1. Create Engaging Social Media Content
People love watching videos on social media, and this is a leading reason why brands produce videos in the first place. Videos on social media get more views and engagement than static content, so it’s well worth producing videos for this purpose. You can use video to entertain, inform and engage your audience in a way that is much more powerful than just content with text.
2. Highlight Products and Services
Producing videos to show off the features of a product or service is a great way to get people interested. You can also use video to demonstrate how products or services work, which can be incredibly useful for anyone considering a purchase.
3. Showcase User-Generated Content
User-generated content is incredibly powerful, and video gives you a great way to showcase it. Ask your customers and followers to share their experiences with you, either in the form of a video or by sharing a video they’ve created. If your customers aren’t producing much video themselves, you can embed the photos they share in videos you create.
4. Take Viewers Behind the Scenes
Giving people a behind-the-scenes look at your business is an incredibly effective way to create a connection with them. People enjoy getting an insight into how businesses work, so why not give them one? You can also use this to showcase the people that work for your company, which can help create a sense of familiarity.
5. Run Contests and Awards
You can also use video to run competitions or awards. This is an excellent way to engage your audience and get them interested in your brand. It also helps to create a sense of community and loyalty to your brand.
6. Offer Educational Content
Video is an excellent way to provide educational content. You could produce how-to videos to show customers how your products work, or you could create longer pieces about topics related to your industry. This helps to establish your company as an authority in the field and will help people remember your brand when they need products or services.
7. Produce Live Videos
Live videos are a great way to engage your audience as they happen in real time. You can use live video to answer questions, show off new products and services, or even just to chat with your audience.
8. Create Branded Stories
People love stories, so why not create some video content that tells a story related to your brand? This can be anything from success stories of customers using your products, to the origin story of your business. It’s a great way to engage your audience and create more of an emotional connection with them.
9. Promote Events
Video is also a great way to promote any events you may have coming up. You can create promotional videos for upcoming events, or even live stream the events so people can watch from afar. Some businesses gain a huge additional customer base by live streaming events. And if your business is more B2B focused, think about creating webinars or focus sessions with experts. Not only is this a great way to engage new people, you can make this video content available afterwards too.
10. Increase Website Engagement
Videos can also be used to dramatically increase website engagement. You can embed videos directly into your website, or use them in an email marketing campaign to encourage people to visit your site. Videos on landing pages can also be extremely effective in convincing visitors to stay on the page and explore more of what you have to offer. Finally, make sure that all of your videos are optimized for mobile devices, as this is an incredibly important part of website engagement.
These are just some of the ways that video can be used to engage your audience and increase brand awareness. You should experiment with different types of video content to see what resonates best with your customers. With the right strategy, video could be a powerful tool for connecting with and growing your audience.