Gaining good quality backlinks is a digital marketing strategy that is rapidly gaining recognition. This is because link building helps in a tangible and measurable way. So what are the very best link building tools out there in 2022?
Backlinks are links that go from one website to another. If you are a website owner, you want these links to be coming through to your website. Not only is this to gain more clicks and customers, but also to gain higher rankings on search engines such as Google. A backlink from a website with a good reputation is essentially seen by search engines to be a vote or a thumbs up in your favor. As a result, search engines will reward your website for higher rankings for relevant search terms.
Link building is a highly effective form of digital marketing, which is why it is something you have to put time, effort and money into in order to get it right. Here are some of the best tools out there to help you with this process.
1. Ahrefs
This is one of the most popular link building tools in the world, which means its ability to gather and compare data is immense. Ahrefs enables you to audit and optimize your website, analyze your competitors and discover keywords your customers are searching for. It can also look across your specific industry and learn from the top performing content in it. You’ll also be able to track your ranking progress as time goes on. A functionality many users like on Ahrefs is the link intersect section, which shows you which websites link to your competitors, but not your own website. This can be great for finding target websites you definitely want to gain links on.
2. BuzzStream
This is a link building tool that specializes in sending out emails for link-building purposes. It is essentially an incredibly powerful CRM system that can track your emails, content and conversations across different platforms. First off, BuzzStream enables you to search its system for websites that would be a good fit for you in your industry, or you can upload a spreadsheet of competitor websites in your specific industry or field. BuzzStream will find the contact details you need to reach out to everyone on your list of prospects, and you can email them too from within the system. You can keep track of everyone on your link-building wish list, send follow ups and keep the link-building emails going out on an ongoing basis.
3. Moz Link Explorerc
This useful tool allows you to enter in the website URL of any of your competitors, and instantly see a list of all the backlinks they have on their website. Not only do you get a handy list of websites that you could approach for link building purposes, you’ll also be able to see useful statistics and metrics, such as each website’s Domain Authority (DA). This means you can easily pinpoint which of your competitors’ backlinks might be the most powerful for you to explore linking relationships with.
4. Linkody
While most link building tools can have price tags of at least $100 per month attached to them – and sometimes much more – Linkody is a good tool for those who want to explore link building on a budget. The price for the starting package with Linkody is just $14 per month. It has a good link index that will still give you informative results to shape your link building efforts. A useful feature is the ‘top pages’ section, which shows the most linked to pages – either to your website or your competitors.
5. BuzzSumo
This tool is excellent for people who want to work on their content and relationships with influencers as part of their link building strategy. The first part of the tool allows you to search its database for key words and key phrases that are relevant to your field or niche. It’ll display a list of the top content that has been published on any particular topic, with a focus on how many engagements the content got on social media. Another very powerful aspect of BuzzSumo is that you can search for social media influencers who recently shared content by your competitors. These two functionalities combined will give you inspiration about content you could produce that is likely to perform well, and influencers you could target to share your content with.
6. Link Prospector
A lot of people like this tool for the fact is helps to analyze which links would be most valuable to you and your link building strategy. You can get results quickly too, by adding a few key words that relate to your website, and selecting what aspect of your link building strategy you are focusing on. This could be anything from finding websites that will add a link to your website, to finding blogs that will accept guest posts.
7. GroupHigh
For users who are focusing on working with bloggers as a key component of their link building strategy, GroupHigh is one of the most popular tools out there. It has a huge database of blogs or different niches, meaning you can quickly identify possible blogs to work with that relate to your industry. It also integrates with email systems for you to send approaches to bloggers.