As advertisers and audiences continue to drift apart, word of mouth remains an invaluable tool for brand building. According to survey statistics, 92 percent of people trust recommendations from people that they know personally, while 70 percent of people trust consumer opinions that are posted online. How does word of mouth work in the digital…

It may not feel like it but blogs have a relatively short history. The very first blog is believed to have been created in 1994 by a Swarthmore College student named Justin Hall. He used it to share his personal life stories. At the time, he did not even call it a blog but his…

Pretty much everyone we know has Facebook. The popular app enables us to keep our family ties alive and find out what everyone else is up to. But did you know that Facebook could be your brand’s biggest lead generator? With its huge audience and robust advertising infrastructure, Facebook offers many digital marketing benefits for…

In the competitive business world, many executives find themselves struggling to assert themselves or achieve their full potential. These issues are often blamed on external factors but there are many ways that we can improve ourselves to accelerate our careers. Executive coaching has helped people from small business owners to CEOs develop the skills to…

As the trajectories of business development converged towards quicker implementation through failing faster and adaptation to rapid changes in needs and demands, we reached a point where the overly-prudent traditional approaches to project management were not enough. This inadequacy was particularly felt in the software development industry where innovations and breakthroughs occur faster and with…

Social media managers are in big demand right now. No wonder, as an increasingly larger share of communication between companies and their customers is taking place within the digital halls of social media. News on the latest products and services are increasingly being spread in the form of social media posts, either from the company’s…

You landed your dream job in a Fortune 500 company and you’re over the moon. But the first email you receive from HR tells you that the dress code in the office is business casual. And now you’re panicking. Because you don’t know what it means to dress smart casual and the last thing you…

Right now, good writing is a skill that is more important than ever. It is no longer regarded as a skill that only authors or journalists should possess. In an era where “content creators” are thriving, many people have turned to self-producing, rather than hiring someone else to do work that was traditionally considered beyond…

There are few symbols more synonymous with the beautiful island of hawaii than Hawaiian leis. Gorgeous garlands worn by locals and visitors alike, are a testament to the tropical beauty of the island and help to add a beautiful splash of color to any scene. Although typically made with orchids, they can also be made…

With cryptocurrencies such as bitcoin becoming more mainstream, an increasing number of small businesses are wondering if they should accept this alternative form of payment. Here are six reasons why small businesses think accepting cryptocurrency is a good idea. A cryptocurrency – often simply called ‘crypto’ – is a digital currency that is exchanged through…